CANADA ECONOMIC FORUM

Digital identity for a cutting-edge online forum.

Branding
Web Design
Web Development
Video Creation
Social Media

BACKGROUND

The Canada Economic Forum is a non-partisan digital platform founded by Mark Adler, an author and former Member of Parliament. It hosts informed discussions on key Canadian issues (particularly those related to ESG) with public and private sector leaders, and makes them freely available online.

Professional and informative identity

When building the Canada Economic Forum’s website, every design decision centred around the need to communicate the organization’s serious, science-based approach to issues.

Main colour palette

Red and blue were selected as the brand’s primary colours for their symbolic connection to Canada - all past ensigns and our current national flag use one or both of these colours.